May promotions

SPF and why it is not just a thing for holiday.

The main issue people have when they come in to see me is ageing concerns followed by pigmentation. The issue with SPF use, in this country at least, is that it is seen as a 'holiday' item or for the odd day out at the beach. UV rays are present whenever it is light, even when cloudy you are exposed to UVA, which is the long-wave band that causes wrinkles and pigmentation. Both UVA and UVB contribute to causing skin cancer. If you are not familiar with the different types, you are not alone. Quite often 'broad spectrum' protection is mentioned. This means that it provides protection against UVA and UVB, and should be the base standard you look for when choosing an SPF product. Now, here is where is starts to get complicated (and hopefully explained). SPF is not a specific amount of protection as such, it indicates how long it will take for UVB to redden the skin (UVB is the main cause of sunburn as it affects the top layers of the skin more).

If we take an SPF 15 it will mean it takes your skin 15 times longer to redden your skin than your skin would normally do without sunscreen (remember your skin is different to other people and you may redden quicker). It also screens approximately 93% of the sun's UVB rays. SPF 30 protects up to 97% and SPF 50 up to 98%. So when choosing what SPF to use we need to look at a few different factors. Day to day is a simple start. If you work in an office or indoors you are unlikely to need a high SPF. Although UVA can penetrate glass, UVB doesn't so easily. So a lower factor is perfectly fine depending on your skin. If you work by windows, maybe think about raising your SPF level. When it comes to outside working a higher SPF can be used. And if you have a manual job outside and are prone to sweating, try a water resistant SPF. Holidays are a time when you might find it beneficial to raise your SPF always remembering to reapply regularly and recognising that water resistant does not mean water proof!

Before you go away or even if you are looking at year round sun protection keep in mind I am here to have a chat with you about your options and have a wide range of solutions from Dermalogica® the brand developed in the land of perpetual sunshine, California (making it a brand that takes sun protection seriously).

Freebies and promotions

Any purchase of Dermalogica® products over £60 in May will get you a free microZone® and if one of your products contains SPF (or After Sun Repair, which turbo charges your skins recovery rate and also makes a fab after wax care product!) you get to take home the stylish beach or yoga tote bag (as pictured, towel and yoga mat not included). Get prom ready with a Clear Start microZone® for £20 instead of £24, and when you purchase 2 Clear Start products (including kit) you get a free Prom Prep Kit to take along wherever you go, so you never have an excuse to drop your routine for a night!

Receipt promotional coupons

If you came in for a treatment or purchased a product from mid April you will have been given a receipt. These receipts are carbon neutral (I don't like waste either) and will be given after every treatment or product purchase. The great news is now, there is a monthly receipt promotion. If you have one, you'll know April's had a coupon for a microZone® for £20 to use in May. Receipts in May will have a coupon on the bottom for use in June in our biggest ever treatment give away, for a free underarm wax, which is a treatment worth £6! If you have it done regularly, you'll know how fantastic smooth underarms can be and if you've never had it done but always thought about it, now is the time to try. Coupon must be presented at time of treatment and you may pass on coupons to whoever you like.


IonActive™

It is finally here! From May you will be amongst the first in the country to be able to experience the power of IonActive Power Treatment, which delivers a personalised bio+charged therapy for more visible, rapid results. This action packed treatment combines thermal activity and the latest treatment room technology to optimise product penetration for rapid skin health results. Your skin will look and feel dramatically improved, with reduced signs of skin ageing, uneven skin tone, acne or dehydration. To celebrate the launch of this treatment, courses purchased in May will be reduced to £150 for 3 or £290 for 6. The treatment is normally priced at £60 per session and booking is available from the first week of May.