MASCED.UK

Pleased to share that today I became accredited by MASCED.UK a programme developed to raise awareness of skin cancer across the health, beauty and hairdressing industry.

While we in these industries are not medical professionals who can diagnose, we still see your skin and areas you may not even notice often. This gives us the opportunity to let you know if something looks like it needs checking out by your doctor.

Let your hairdresser or therapist know about this too!

May - extra

Summer holidays on the way, where are you going?

Wherever you are going, make sure you are not neglecting your skin. Not looking after it for a couple of weeks can't be undone instantly, so I'm telling you now meaning I can say "told you so" in a few weeks. Don't make me say it!

Travel knowing your skin is covered. Purchase your regular moisturiser* and two travel sizes, and get a free Dermalogica® tote bag and travel size Power Cleanse Duo (Pre Cleanse & Daily Microfoliant) worth £34.

Get the Travel Essentials Kit containing award winning Conditioning Body Wash, Body Hydrating Cream along with Daily Cleansing Shampoo and Daily Conditioning Rinse for £30 (normally £37), which will count as your two travel sizes if you don't need the other travel size skin products. BTW you have to come and smell these four, they are on the tester stand, so make sure to have a look next time you are in.

Don't like greasy sun creams that give you spots? Neither do I, which is why I have plenty of samples of Protection 50 Sport SPF50. It is a broad spectrum (UVA & UVB) lightweight and water resistant SPF, which as the name suggests makes it great for sport but also for when you need to know your skin is adequately protected. Try before you buy with a sample and invest in the best sunscreen you will ever own for £32.50.

Heads up for June, where you can book your personalised holiday skin microZone® treatment for £20. Protocols have been specifically designed for whatever your holiday destination, making sure your skin doesn't need a holiday after you've had yours. And while we are on the subject of travel...

Barrier Repair from the UltraCalming® range is the perfect insulator for your skin on a flight, making sure your skins TEWL (Trans Epidermal Water Loss in case you want to know for future reference. It may also pop up in a quiz!) is kept to a minimum, and perfect for whatever destination as it can also help protect your skin from wind burn if you are off skiing.

Diversion of products

Currently there is a massive upswing of fake and diverted products flooding the market. Dermalogica® have now started implementing new tracking procedures (Overnight Retinol Repair 1% is the first to have them), this will hopefully see an end to diversion on the level that it is currently.

Diversion, if you are not aware is stores (like T.K. Maxx) obtaining professional salon brands from people who hold genuine accounts with companies like Dermalogica®, Elemis, Tigi, O.P.I. etc. and selling them on. Perfectly acceptable you might think. The problem with this is some products have a 'use by' date. In a salon we are aware of how long stock has been on a shelf, and if it is out of date or about to be unusable within a couple of months and we send it back and get the product replaced with a fresh one. Those selling to stores are most likely not really bothered as there is no motivation for them to go to that kind of trouble. Then there is the issue of storage. I do not have a warehouse which flips up and down into high and low temperatures, whereas these stores can do. The environment the products are kept in can have an effect on the stability of the product. There are places like John Lewis (an authorised stockist) that have Dermalogica® staff in them who can make sure the products are stored correctly, and more importantly professionally prescribed. If you look on your products packaging, most do say the are guaranteed when professionally recommended. Meaning if you have bought them without being checked by a professional for any potential allergies or risk of aggravation of a condition, then it is buyer beware and you have no legal recourse with these stores. 

Fake products are another issue. When any brand becomes popular, there is always a fake following not too far behind. With this it is a simple matter of you not knowing what is going on your face.

How do we fix the problem? Stop buying online and start buying from a local authorised stockist. I know sometimes the online thing can be a draw to save a few quid, which is why from 13//05/2017 a price match guarantee will cover all Dermalogica® products sold through authorised retailers found here: http://www.dermalogica.co.uk/uk/about/authorised_retailers.html and I will also price match www.johnlewis.com this is up to you to point out when you come in and I can check on the day (I don't have time to check them all daily as I don't have the resources of John Lewis!). As an added note, the free treatments with spend levels is still in place, which you do not get online and also certain freebies like above will remain exclusive to treatment providers.

As always T&C's apply and promotions are limited to available stock, so if you want anything that is free or reduced in price be quick. Book your next appointment now on: www.bookarh.com

See you soon,

Andrew

(*Moisturiser in 100ml or 50ml sizes, excluding Clear Start range)

May

May news and promotions

Nearly half way through the year already! If you are going away, please remember to get your appointment booked in advance. Recently I've seen the waiting list growing each week and unfortunately people are missing out on the times they want or having to come in up to two weeks later than they would prefer. I know it is not always easy to know your schedule so far in advance, but if you could have an idea about the dates and times you would like for your next appointment, that would be a great help!

New invest in you promotion

May sees the end of the last invest in you promotion. I hope you enjoyed all the free products you got to try because of it! Because it was so popular, from May 1st, whenever you have either the Dermalogica Skin Treatment® or an Expert Active treatment, you will have £10 to spend on Dermalogica® products at the end of your appointment (excludes travel sizes). So if you've been wanting to try that masque or oil you've had your eye on, now you can!

Stress Positive Eye Lift

Get a free Stress Positive Eye Lift travel size with every microZone®, Dermalogica Skin Treatment® or Expert Active Treatment this month. Also I have extended the Stress Positive Eye Lift promotion from last month, so those of you who have already tried it can take advantage of a free skinsolver® (worth £10) when you buy it (SPEL £53.50). And remember, if you are also buying your recommended eye treatment at the same time, you get a free eye makeup remover (worth £23.50).

Limited edition shave kit

Close shave with no irritation. Dermalogica® Shave range is designed to prep the skin for the perfect shave, protect during and reduce redness after. Limited edition Shave kit is available for £15.50 and contains Daily Clean Scrub to lift facial hair away from the skin and prep for the razor, Soothing Shave Cream to offer glide with the razor while maintaining a vital moisturising barrier with the skin and Post Shave Balm which contains botanical extracts to soothe the skin, while salicylic acid reduces inflammation and helps to prevent the formation of red bumps post-shave. 

Free gift with treatments and purchases

If you are spending £100 on treatments and products combined this month, you can also take away the Dermalogica® Sponge Cloth for free (worth £13.50). A textured cloth that removes every trace of product from your skin. The cloth will dry hard when rinsed and wrung out, meaning it does not provide bacteria with a perfect breeding ground like flannels do!

Free with £100 spend on products and treatments in May.

That is all for this month. I look forward to seeing you in May and thank you for coming to see me in April!

Andrew.

May promotions

SPF and why it is not just a thing for holiday.

The main issue people have when they come in to see me is ageing concerns followed by pigmentation. The issue with SPF use, in this country at least, is that it is seen as a 'holiday' item or for the odd day out at the beach. UV rays are present whenever it is light, even when cloudy you are exposed to UVA, which is the long-wave band that causes wrinkles and pigmentation. Both UVA and UVB contribute to causing skin cancer. If you are not familiar with the different types, you are not alone. Quite often 'broad spectrum' protection is mentioned. This means that it provides protection against UVA and UVB, and should be the base standard you look for when choosing an SPF product. Now, here is where is starts to get complicated (and hopefully explained). SPF is not a specific amount of protection as such, it indicates how long it will take for UVB to redden the skin (UVB is the main cause of sunburn as it affects the top layers of the skin more).

If we take an SPF 15 it will mean it takes your skin 15 times longer to redden your skin than your skin would normally do without sunscreen (remember your skin is different to other people and you may redden quicker). It also screens approximately 93% of the sun's UVB rays. SPF 30 protects up to 97% and SPF 50 up to 98%. So when choosing what SPF to use we need to look at a few different factors. Day to day is a simple start. If you work in an office or indoors you are unlikely to need a high SPF. Although UVA can penetrate glass, UVB doesn't so easily. So a lower factor is perfectly fine depending on your skin. If you work by windows, maybe think about raising your SPF level. When it comes to outside working a higher SPF can be used. And if you have a manual job outside and are prone to sweating, try a water resistant SPF. Holidays are a time when you might find it beneficial to raise your SPF always remembering to reapply regularly and recognising that water resistant does not mean water proof!

Before you go away or even if you are looking at year round sun protection keep in mind I am here to have a chat with you about your options and have a wide range of solutions from Dermalogica® the brand developed in the land of perpetual sunshine, California (making it a brand that takes sun protection seriously).

Freebies and promotions

Any purchase of Dermalogica® products over £60 in May will get you a free microZone® and if one of your products contains SPF (or After Sun Repair, which turbo charges your skins recovery rate and also makes a fab after wax care product!) you get to take home the stylish beach or yoga tote bag (as pictured, towel and yoga mat not included). Get prom ready with a Clear Start microZone® for £20 instead of £24, and when you purchase 2 Clear Start products (including kit) you get a free Prom Prep Kit to take along wherever you go, so you never have an excuse to drop your routine for a night!

Receipt promotional coupons

If you came in for a treatment or purchased a product from mid April you will have been given a receipt. These receipts are carbon neutral (I don't like waste either) and will be given after every treatment or product purchase. The great news is now, there is a monthly receipt promotion. If you have one, you'll know April's had a coupon for a microZone® for £20 to use in May. Receipts in May will have a coupon on the bottom for use in June in our biggest ever treatment give away, for a free underarm wax, which is a treatment worth £6! If you have it done regularly, you'll know how fantastic smooth underarms can be and if you've never had it done but always thought about it, now is the time to try. Coupon must be presented at time of treatment and you may pass on coupons to whoever you like.


IonActive™

It is finally here! From May you will be amongst the first in the country to be able to experience the power of IonActive Power Treatment, which delivers a personalised bio+charged therapy for more visible, rapid results. This action packed treatment combines thermal activity and the latest treatment room technology to optimise product penetration for rapid skin health results. Your skin will look and feel dramatically improved, with reduced signs of skin ageing, uneven skin tone, acne or dehydration. To celebrate the launch of this treatment, courses purchased in May will be reduced to £150 for 3 or £290 for 6. The treatment is normally priced at £60 per session and booking is available from the first week of May.